Manager of the Year in East Jutland
Feb 20, 2018
Preben Munch Kjærgaard is the owner of IdHAIR Company A / S and has just won the prize in East Jutland for his ability to position a strong brand and, not least, his ability to generate growth. The owner was awarded the prize by PwC , Dansk Erhverv and Nykredit at a well-known award in the Nobel Park.
IdHAIR was founded in 1986 in Lystrup and grew rapidly to a reputable and foresighted company. The owner and founder of the company, Preben Munch Kjærgaard, has had a great passion for hair products and an innovative approach to product development. This initially led to the popular IdHAIR wax coming into production, and it fell so much in the taste of hairdressers and end customers that a new niche brand for hair products was born.
"In an industry that is generally characterized by major international players, Preben Munch Kjærgaard has managed to develop and position its own strong brand through product innovation and customer care. It is a self-made owner who, through a strong customer focus, has performed to expand its business, which today operates in more than 30 different countries. That deserves recognition, "says Christian Roding, partner at PwC in Aarhus.
Skillful employees are paramount
The owner of IdHAIR is the cultural carrier, which maintains focus on customer needs and commercial purchasing. Therefore, Preben focuses primarily on sales and marketing, where the hearts of the hairdressers are spoken. Skilled employees and a professional board complement the owner's competencies.
"Preben Munch Kjærgaard understands the importance of qualified employees and is aware of his own strengths and weaknesses. Therefore he has also employed talents with the necessary competencies at both management and board level. It has largely been fruitful, "says Regions Director in Nykredit, Henrik Damsgaard, and congratulates the award.
Product development in the IdHAIR series is the area where the company expects growth in the coming years, well helped by a new digital strategy that will bind the end customer, hair salon and IdHAIR together. Therefore, in Danish Business, there is no doubt that the right owner is found among three competent finalists.
"Throughout the company's lifetime, Preben Munch Kjærgaard has had a great focus on customer needs and has been adept at developing its position strategically, including exploiting new opportunities with digitization. IdHair is a successful example of a skilled owner who, through great commitment and knowledge of the company's opportunities, has achieved great success and growth, "says Sigurd Schou Madsen, Senior Consultant in Dansk Erhverv.